Brian Friedman, PULSE creative director, is one of today’s hottest directors for today’s most popular concert tours, music videos, television shows, commercials, and films. Friedman has choreographed and directed some of the most popular and groundbreaking music videos and performances such as Britney Spears “Toxic” and “Slave 4 U”, “The One” by PRINCE, *NSYNCs “Dirty Pop”, and many more for such artist as Beyonce, Mariah Carey, Usher, Pink, Ne-Yo, and more. As a dancer, his screen credits include both Charlie’s Angels hit movies, “You Got Served”, “She’s All that”, “Austin Powers Gold Member”, and more. His television shows include: Will & Grace, The Tonight Show with Jay Leno, David Letterman, The Ellen Show, Oprah, That 70’s Show, MTV VMA’s, VH1 DIVAS LIVE, and the Billboard Music Awards.

Friedman’s dance training began at 11 in his hometown of Scottsdale, Arizona; he soon starred in “Newsies”, and “Kids Incorporated”, and owned his own dance studio by the age of 16. As a young dancer, Friedman worked with such artists as Michael Jackson, Paula Abdul, Celine Dion, Melissa Etheridge, Salt N Pepa, and Patti LaBelle. Friedman has been nominated for 4 MTV Video Music Awards, 2 Music Video Production Awards and 5 American Choreography Awards. Friedman later became a judge and choreographer of the FOX hit show “So You Think You Can Dance?” After 2 seasons, he was exported overseas to London to star in Simon Cowell’s UK show, “Grease Is the Word” and then on to judge and begin Creative Director duties on London’s “The X Factor”. Brian returned to judge MTV’s “Top Pop Group” and Directed/Choreographed/Danced on “Dancing with the Stars”. Currently Brian is Producer and Creative Director of the #1 US summer hit “America’s Got Talent”!

Most recently, Brian has begun work on the “X Factor” in the US, look for it’s premiere Sept. 21st on Fox! Congratulations to him on his latest VMA Best Choreography nomination for Britney Spears Music Video “Till the World Ends”